0+
Google Ads conversions
Project / Google Ads
Strathmòr Building Co.
Paid Search for Two Very Different Sides of Construction.
Google Ads management across residential and commercial construction, keeping different services, searches and enquiry intent clearly separated.
- Google Ads
- Search
- Campaign structure
- Conversion tracking
The business
Residential. Commercial. Built Differently.
Strathmòr Building Co. delivers residential and commercial construction projects across Scotland, from home improvements and full refurbishments to office, retail and hospitality projects.
Residential
Construction and refurbishment work for homeowners looking to improve, extend or transform their property.
- Home extensions
- Loft conversions
- Renovations
- Refurbishment
Google Ads performance
500+ conversions from two campaign routes.
Verified account results since September 2025, covering both residential and commercial Google Ads campaigns.
Residential + Commercial campaigns · Since September 2025
Google Ads snapshot
Since September 2025
£0.00
Average cost per conversion
0.00K
Clicks
0.0K
Impressions
0+
Conversions
£0.00
Cost per conversion
Confirmed enquiry examples
- Home extension
- Loft conversion
- Full property renovation
Confirmed enquiry examples. These are enquiries, not confirmed completed projects.
From plan to project
Different Projects Start With Different Requirements.
The same principle applies to search. The enquiry needs to reach the part of the business built to handle it.
Drawing · scroll sideways on smaller screens
The Google Ads work
Keep the Searches as Distinct as the Projects.
Residential and commercial campaigns are separated around the type of project being searched for, rather than placing every construction enquiry into the same route.
Search to enquiry
How a Search Moves Through the Account.
01 · Search
Home extension Scotland
02 · Campaign
Residential
03 · Ad
Relevant residential message
04 · Page
Relevant service
05 · Enquiry
Project conversation
Commercial work
From Construction Site to Working Space.
Commercial campaigns can cover very different requirements, from refurbishment and reconfiguration to full fit out projects.
Google Ads management
What Is Being Managed.
Campaign structure
Residential and commercial requirements are kept distinct so fundamentally different searches can be managed independently.
The build
The Work Behind the Enquiry.
Search is only the starting point. Behind every relevant enquiry is a real construction project requiring planning, coordination and delivery.
Project range
