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In-House Business Support

Social & Content

Don’t Just Post.
Give the Content a Job.

Social media can help people discover a business, see the quality of its work, understand what it offers and stay aware of what is happening.

We help businesses work out what to show, where to show it, and how to connect that activity with a wider commercial objective.

Build my social planSee the 30 Day Campaign

Content has a destination

  1. 1

    Photo / video / offer

  2. 2

    Facebook · Instagram · TikTok · LinkedIn

  3. 3

    Website / landing page

  4. 4

    Enquiry / booking / quote

facebookinstagramtiktok
linkedin

Start here

What Is the Content For?

Pick a job. We will show the content, platforms and destination that usually sit behind it.

Get more enquiries

Content
Project proof · Before / after · Reviews · Service explanation · Video · Offer
Platforms
Facebook · Instagram
Destination
Landing page
Optional
Google Ads

What could help

  • Social content
  • Landing page
  • Google Ads

Platforms

Which Platforms Actually Matter?

You do not need to be everywhere. A landscaper may get more from Facebook and Instagram than from six inactive channels. A professional services business may get more from LinkedIn.

For many local businesses, Facebook still matters.

An active Facebook page can work as an evolving digital shop window. It stays current, useful and tied to what the business is actually doing.

Suits

Local businesses · Trades · Hospitality · Events · Community businesses · Established customer bases

Possible uses

Completed jobs · Business updates · Offers · Events · Live sport · Live music · Menus · Reviews · Recruitment · Service promotion · Local awareness

The Cross Keys

How we can help

You Choose How Involved We Are.

For businesses happy to publish themselves, we can recommend platforms, review profiles, plan content and provide prompts without taking the account over.

  • Platform recommendations
  • Profile review
  • Monthly ideas
  • Content planning
  • Campaign ideas
  • Post prompts
  • Photography guidance
  • Video guidance
  • Messaging advice
  • Content calendar
The Cross Keys, Cupar, hospitality and events work by INHOUSE

The Cross Keys · Facebook

Four Years of Keeping a Local Business Visible.

Murdo has worked with Cross Keys for around four years, dating back to the early years of MR Digital Studio.

Facebook content, graphics, live music, live sport, events, offers, recruitment, food and drink, business updates, and website support where it was useful.

The relationship shows what happens when social media becomes part of the normal rhythm of an active local business, rather than something updated occasionally.

Explore the work

The Cross Keys · Facebook

New Facebook page performance · 1 Oct 2024 to 16 Sep 2026

Combined audience across previous and current pages: 1,500+ followers

Facebook snapshot

Facebook / Social performance

  • 0.0M

    Facebook views

  • 0.0K

    Page visits

  • 0.0K

    Content interactions

  • 0+

    Followers across both pages

    Combined across the previous and current Facebook pages

  • 0

    Link clicks

INHOUSE campaign product

One Offer.
One Month.
One Connected Campaign.

Instead of treating social content as a standalone activity, give the month one commercial objective. INHOUSE can build a focused four-week campaign around one service, offer, event, opportunity, product or recruitment need.

  1. 01

    Landing page

    A focused page around the offer, the evidence and the enquiry route.

  2. 02

    Social content

    Four weeks of planned activity supporting the same commercial goal. Exact volume is scoped, not a public posting quota.

  3. 03

    Google Ads

    Murdo can run a focused search campaign. Advertising budget is agreed separately. Traffic goes to the same landing page.

How the campaign connects

Campaign idea
Social contentGoogle Ads
Landing page
Call / form / quote
Tracking

Who could use it?

Illustrative examples — not existing client campaigns.

  • Landscaper

    Garden transformation campaign

  • Flooring company

    New flooring enquiries

  • Plumber

    Bathroom installations

  • Roofer

    Roof repairs

  • Builder

    Extension enquiries

  • Cleaning company

    Driveway cleaning

  • Pub / restaurant

    Christmas bookings

  • Professional services

    Promote a specific service

30 Day Campaign builder

Build a 30 Day Campaign

Four questions. No pricing. We turn the answers into a starting brief.

What are you promoting?

Content

What Could We Create?

One piece of content can live in more than one place. A project video can become a Reel, a TikTok, a website page, a landing page and a LinkedIn case study.

Project photography

Still images of real work, shot to be used.

Suits
Trades, property, hospitality, studios
Where it can be used
Social, website, ads, print
Objective
Show the quality of the work

Good content is a reusable business asset, not just another social post.

Industry

What Should a Business Like Yours Actually Post?

Different businesses need different content. You do not need a content department to make it work.

Partners

INHOUSE Partners Do Not Have to Figure This Out Alone.

  • “What should we post this month?”
  • “We have these photos. What can we do with them?”
  • “Should we be using TikTok?”
  • “We want to push this service.”
  • “Would this make a good video?”

You can use INHOUSE for guidance without handing over your social media.

Take the 60 second Partner check

Next step

What Do You Want People to See?

Start with the job. We will help decide whether that is guidance, content, management, or a connected campaign.

Social plan

Tell us what people should see.

You do not need a finished brief.

How involved should INHOUSE be?