0.0M
Facebook views
Hospitality · Long term partnership
Cross Keys, Cupar
From the website the business opened with to four years of social media, search visibility, creative work and ongoing digital support.
- Website
- Social Media
- Creative
Facebook performance
Built again from scratch. Then put to work.
The Cross Keys Facebook page was rebuilt from scratch and managed as an active part of the business, supporting events, offers, updates and day to day hospitality content.
New Facebook page performance · 1 Oct 2024 to 16 Sep 2026
Combined audience across previous and current pages: 1,500+ followers
Facebook snapshot
Facebook / Social performance
0.0K
Page visits
0.0K
Content interactions
0+
Followers across both pages
Combined across the previous and current Facebook pages
0
Link clicks
Website performance
All time website analytics · All time
0
Website views
0
Visitors
Last 3 years
0.0k
Views
0.0k
Visitors
+0%
Views vs previous period
+0%
Visitors vs previous period
Comparison figures from the selected analytics period. They describe that report, not permanent lifetime growth.
Referral sources
- Search engines · 2,057 views
- Facebook · 683 views
Website views and visitors are not the same as social views. The two channels are reported separately.
The website
Built Early. Still Working.
Ryan built the Cross Keys website around the opening of the business. It is still in use today, a practical digital front door rather than a short-lived launch piece.
The objective was never to build something that looked good for six months and then needed replacing. Cross Keys needed a straightforward digital home customers could continue using as the venue developed.
The site supports people looking for useful information about the venue, and keeps a consistent online presence as the pub’s week unfolds.
Social media
Consistency Builds Familiarity.
Murdo has supported Cross Keys social media continuously for around four years, regular Facebook content, updates, events, promotions, and community-facing communication.
The point is not occasional campaign activity. It is showing up, week after week, so customers have a consistent reason to see and engage with the venue online.
Google · search · reputation
Built to Be Found.
The relationship goes beyond social media. We helped put the core Google infrastructure around the business in place.
Google Business Profile
Helping customers find the venue and access useful business information through Google.
Google Search Console
Connecting the website into Google’s search ecosystem so the business can see its search presence.
Local search foundations
Keeping the website, business profile and wider digital presence working together rather than as disconnected pieces.
Give Happy Customers Somewhere to Say It.
Great reviews are earned by the team running the business. Our job is to make sure the digital foundations exist for customers to find the business, experience it and share that experience publicly.
- Discover
- →Visit
- →Experience
- →Review
★★★★★
“Best pub in Cupar by a long way. Staff are always attentive and the regulars always go out their way to make you feel welcome.”
Callum Gibson · Google review
★★★★★
“Fantastic pub. Friendly staff & patrons. Really enjoyed my time there. A must place to visit.”
Jon-Paul Bradshaw · Google review
★★★★★
“Great atmosphere. Friendly helpful staff. Well worth a visit. Good selection of beers.”
John McCurrach · Google review
Design · community
Beyond Digital.
When Cross Keys needed World Cup merchandise, INHOUSE designed the Cupar Tartan Army badge, Scotland, Miami, Boston, for t-shirts sold through the pub.
The shirts were part of a fundraising initiative supporting Age Concern Cupar. A local campaign, for a local cause, designed in-house rather than sent out as a separate job.
It is a good example of the relationship extending beyond conventional digital work into design, hospitality and community activity.
Four Years On. Still Working Together.
Cross Keys shows what INHOUSE is designed for: useful work at the beginning, consistent support afterwards, and people who are there when the business needs something new.