A.S. Electrical · Fife
A Complete Business Transformation.
A new identity, bespoke website, original photography, connected business systems, print and customer touchpoints, all brought together around one growing electrical business.
Brand · Photography · Website · Systems · Print · Reviews
The project
One Business. Multiple Touchpoints.
A.S. Electrical already had the electrical experience, workmanship and customer reputation. The opportunity was to build a stronger business identity and customer experience around that foundation.
Identity
Logo Redesign
Digital
Website + Photography
Systems
Domain + Email + Calendar
Physical
Uniform + Business Cards
Trust
Review Collection
Next
Vehicle Branding
The transformation
From Identity to Customer Experience.
01 · Brand
A stronger identity
The existing mark was redesigned into a cleaner system that could hold together across a website, clothing, print and vehicle branding.
Identity
A Stronger Identity to Build Around.
The new identity created a cleaner, stronger visual foundation that could work consistently across the website, clothing, print and vehicle branding.
- 1Logo
- 2Website
- 3Clothing
- 4Print
- 5Vehicle
Original photography
The Website Started Before the Camera Came Out.
The photograph was taken with the page already in mind: Anton’s position, space for copy, the job itself, and the new branding visible on his clothing.
OriginalFinal website asset
From camera to interface
Built Around the Person Behind the Business.
Website development
A Website Built Around Anton’s Business.
One of the most ambitious trades websites INHOUSE has produced. It uses the new identity and the real photography, and it is built around how a customer reaches the business.
Business systems
The Business Behind the Website Matters Too.
INHOUSE set up a more professional connected inbox so Anton could use the new business email without losing messages still being sent through his previous route.
Business identity
Continuity
The New Identity, in His Pocket.
The business card carries the new identity, the contact details and a QR code that takes a customer straight to the website.
INHOUSE pilot
A Finished Job Should Make the Next One Easier.
Turning completed work into new proof.
After a job, Anton can leave a physical card that asks for a review and gives three QR routes: Facebook, Google and the website. The customer does not have to go and find the business themselves.
INHOUSE created the concept, designed the card, handled the printing and supplied the cards with his business cards.
That’s amazing mate i can’t believe i haven’t thought of that before i can just leave that with every customer, that’s a great idea.
Physical brand
Built to Work Beyond the Screen.
The redesigned identity was carried into workwear so the same business is seen on site, online and in customer-facing material.
- Website
- Workwear
- Vehicle
Next: vehicle identity — in development
Next step
Are You Interested In Any Of The Services We Provided To AS Electrical?
If the work for A.S. Electrical is the kind of support you want, send a targeted enquiry and tell us which parts of the transformation you are interested in.