0+
Tracked website contact conversions
Project / Google Ads
Paid Search for Two Very Different Routes Into Sustainable Housing.
Google Ads management for a Scottish sustainable home manufacturer, separating individual home enquiries from organisations looking at sustainable and affordable housing delivery.
- Google Ads
- Search
- Audience segmentation
- Conversion tracking
The business
Sustainable Homes. More Than One Kind of Buyer.
MAKAR designs, manufactures and delivers sustainable timber homes and housing developments, with an offer stretching from individual homes to larger housing projects.
Signature Homes
Spacious sustainable timber homes for people looking to create an individual home of their own.
Google Ads performance
48+ tracked website contact conversions.
Results from Google Ads campaigns managed since December 2025, advertising high value sustainable homes and housing projects.
MAKAR is a different search environment from a typical local lead generation account. The campaigns promote sustainable and bespoke homes alongside larger housing opportunities, meaning individual enquiries can represent substantial potential projects.
Google Ads campaigns · December 2025 to September 2026
Google Ads snapshot
December 2025 to September 2026
0K+
Google Ads impressions
0.00%
CTR
£0.00
Average CPC
£0
Average cost per conversion
Google Ads
Natural homes. Healthy living.
The Google Ads work
One Business. Different Searches.
Someone looking for a sustainable home for themselves is not searching in the same way as an organisation considering affordable or larger scale housing delivery. The account needs to reflect that difference.
Different audiences need different campaigns, search intent and enquiry journeys. Keeping them separate gives greater control over what each audience sees and where the advertising budget is directed.
Illustrative Google Ads workspace
ads.google.com / makar · search
MAKAR
Search · two audience routes
Not live client data
Private home buyers
Managed separately
Individual homes
Housing organisations
Managed separately
Housing delivery
Structure shown qualitatively. No spend, clicks, conversions or performance figures.
Example view based on the type of account managed. Not live client data.
How the account is run
Campaign structure
Different audiences and housing requirements can be kept separate rather than forcing fundamentally different searches into the same campaign structure.
Built in Scotland
The Product Behind the Search.
Sustainable timber homes and housing designed around energy efficiency, natural materials and modern living.
Account focus
What Sits Behind the Campaigns.
- Audience segmentation
- Search intent
- Keyword strategy
- Budget control
- Search terms
- Conversion tracking
The approach
The Audience Changes the Advertising.
The interesting part of the account is not simply advertising sustainable homes. It is recognising that a person researching a home for themselves and an organisation looking at housing delivery represent very different search journeys.
