0+
Tracked website form submissions
Project / Google Ads
DS Cleaning Services
Local Search Built Around the Job the Customer Needs Done.
Google Ads management for an exterior cleaning business serving domestic and commercial customers across Central Scotland.
- Google Ads
- Local search
- Service campaigns
- Conversion tracking
The relationship
Ongoing Google Ads Support.
DS Cleaning and Murdo have worked together for more than two years, with Google Ads managed around the services the business wants enquiries for.
Google Ads performance
330+ tracked website form submissions.
Google Ads has been managed since around December 2023. The strongest conversion figure is tracked website form submissions from October 2025 onwards.
Tracked form conversion data · October 2025 onwards
Submit Form · tracked conversions
Oct 2025 onwards
~£0.00
Ad spend per tracked form
Wider residential campaign period from approximately December 2023.
0.0K
Ad clicks
0.0K
Google Ads impressions
£0.00
Average CPC
330+ refers specifically to tracked website form submissions. It does not represent every enquiry the business received.
The business
Outdoor Cleaning for Homes and Businesses.
Based in Falkirk, DS Cleaning Services provides professional exterior cleaning across Central Scotland for domestic and commercial customers.
Domestic
Exterior cleaning and maintenance for homes and outdoor spaces.
- Driveways
- Patios & decking
- External walls
- Roofs
- Gutters & fascias
The work
The Result Is Easy to See.
Driveway cleaning
↔
BeforeAfterBlock paving
↔
BeforeAfterExterior stonework
↔
BeforeAfterThe Google Ads work
People Search for the Job, Not the Category.
The account is structured around individual cleaning services, helping connect relevant local searches with the work DS Cleaning actually provides.
Driveway cleaning
- driveway cleaning
- pressure washing
- block paving cleaning
Customers actively looking to restore or clean a driveway represent a clear service specific search.
Illustrative search themes
Search to enquiry
From a Local Search to a Job on Site.
01 · Search
driveway cleaning Falkirk
02 · Service campaign
Driveway Cleaning
03 · Ad
Relevant cleaning service
04 · Page
Relevant service information
05 · Enquiry
Quote request / call
Google Ads management
What Is Being Managed.
Local targeting
Advertising can be focused around the areas DS Cleaning actually serves rather than paying for enquiries from irrelevant locations.
Local service
A Real Business, Doing Real Work.
Campaigns connect local searches with a team already out delivering the services being advertised.
Account focus
What Sits Behind the Campaigns.
- Local search
- Service segmentation
- Keyword strategy
- Search terms
- Negative keywords
- Enquiry quality
The approach
Keep the Search Close to the Service.
Someone searching for driveway cleaning has already told you what they need. The account is structured to keep the advert, service and enquiry journey aligned with that intent.
