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ATC Flooring

Website · Flooring

ATC Flooring

A straightforward, image-led website designed around how customers actually choose a flooring company.

Built for the industry

Let The Work Do The Talking.

A flooring company does not need a professional-services website. Customers are not looking for thought leadership. They want to see the work, understand the finishes and decide whether the company looks capable of doing the same in their home.

Ryan built the site around strong project photography, clear service pages and an uncomplicated way to get in touch, without adding complexity the business did not need.

  • See previous work
  • Understand the services
  • Judge the quality of finishes
  • Establish trust quickly
  • Use it easily on a phone
  • Make contact without friction

The website

Planned Around the Work They Actually Do.

The project was to build a useful digital presence for an Aberdeen flooring business, not simply a brochure with a contact form attached.

Visual project presentation comes first. Navigation stays simple. Services are named the way customers look for them. The site is built to be used on a phone, with a straightforward enquiry path when someone is ready.

  • LVT
  • Carpet
  • Vinyl
  • Laminate
  • Contract
  • Subfloor Preparation
ATC Flooring homepage, image led flooring projects and services
Homepage — the work, then the services.
ATC Flooring services page covering LVT, carpet, vinyl, laminate, contract and subfloor preparation
Services, LVT, carpet, vinyl, laminate, contract and subfloor preparation.

Built to last

Still Doing The Job It Was Built To Do.

The website has remained in use for more than four years. It has not needed a constant cycle of redesigns to stay useful.

Good website design is about building something appropriate for the business, then making sure it continues to do the job it was built for.

Relationship

4+ years

Live, in use, and still serving the same job it was built for.